Located approximately three hours' drive south of Perth, the vibrant Margaret River region enjoys a growing reputation as one of the most popular destinations in Australia thanks to its exceptional range of restaurants, accommodation and tourist activities in addition to producing exceptional wines. The region was born in the early 1970s, and while initially regarded as a producer of powerful yet elegant Cabernet Sauvignon, the region has also forged a great reputation for its white wines, notably Chardonnay and Semillon Sauvignon Blanc blends. However, it is capable of producing all the classic varietal wines.
With a few large scale exceptions, the wine region is made up predominately of boutique size wine producers adding a distinct personal touch to the wines produced. Margaret River has a very low mean annual temperature range of only 7.6C, and with less than 20% of the annual rainfall falling between October and April the region has a climate similar to that of Bordeaux in a dry vintage. Although the region produces just three percent of total Australian grape production, it produces over 20 percent of Australia's premium wine market.
Further south, the Great Southern wine region provides an ideal environment for cool-climate viticulture, creating distinctive regional wines. Riesling and Cabernet Sauvignon make up the most important wines from the region, while the moderate summer temperatures and higher winter rainfall allow the Denmark subregion to also produce premium Chardonnay, Sauvignon Blanc and Pinot Noir.